Once a game’s been reviewed, a lot of the press immediately lose interest.
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For one thing, a lot of the games press can’t or won’t run a review for a F2P game and are not structured to provide any sort of ongoing coverage for a game which is sold over a much longer period. Reloaded: Reviews are much less of an issue for a free-to-play game which has a much, much longer retail window than a traditional boxed title. Do you feel that reviews adversely affect player numbers in free-to-play titles such as APBR, as much as they might with a boxed retail game? Is there more scope to get players to look beyond the reviews with a free-to-play game?
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GB: APBR hasn’t received the kindest reviews from the gaming press, with a Metascore of 57. Our initial numbers have grown steadily which is, we believe, a tribute to the way the gameplay has come on, how it’s matured, and the way in which the development team can respond very quickly to player feedback. The initial launch was incredible, and there are a lot of people out there who have given the game the benefit of the doubt and downloaded it. Reloaded Productions: The numbers are still looking great. How are your numbers looking now, six months down the line? GamesBeat: Back in December, APB Reloaded had 3 million users and was the second most popular microtransaction-based game on Steam.
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Above: Left to right: Scott Stevenson, Zak Litwin, Michael Boniface